Joel Tec

Marketing Innovation

It's all about the "Big Picture", to incorporate the advances in technology, content
production and marketing science to increase effectiveness and efficiency
of marketing through experiences in new digital channels and retail.

About Me

  • Name: Joel Tec
  • Date of birth: 20 Jul 1971
  • Languages: English 95%, Spanish 100%
  • Nationality: Mexican
  • Phone: +52 (56) 2094 9171
  • Email: me@joeltec.mx

Senior Marketing Strategist | Brand Builder | PR & Data-Driven Growth Leader

Results-driven Marketing Leader with 15+ years of experience in brand strategy, PR, product marketing, and omnichannel campaigns for global brands (Samsung, Adidas LATAM, BBVA). Expertise in data-driven decision-making, retail media, influencer/KOL strategies, and sports sponsorships. Proven ability to align technology, consumer insights, and CX to drive brand equity and revenue growth in competitive markets like consumer electronics & technology.

Core Competencies

✔ Brand & Product Marketing: Equity building, positioning, branding, category growth strategies

✔ PR & Influencer Strategy: Sports sponsorships (FIFA), KOL partnerships, alliance marketing

✔ Data-Driven Decision Making: ROI analysis, sell-in/out optimization, predictive analytics

✔ Omnichannel Campaigns: Retail media, digital signage, DOOH, social/digital performance

✔ Stakeholder Leadership: Cross-functional collaboration, agency management, P&L oversight

Send me message download my cv

VIDEO/VFX PRODUCTION

Resume

Education

  • 1991-1995

    Bachelor degree certificate

    Marketing, Universidad del Valle de Mexico, Mexico City

    I have completed Marketing degree with advertising specialization from Universidad del Valle de Mexico, MEX. as founder and president of the Marketing Students Association and awarded 3 years in a row with the best product and campaign design at the Product Design competition.

Experience

  • 2023-Present

    Founder | Marketing & CX Consultant

    Algo Bien Company, Mexico City

    • Developed AI-driven marketing strategies integrating predictive analytics for dynamic content personalization.
    • Designed interactive retail experiences with real-time data personalization, boosting engagement.
    • Produced immersive branded events leveraging AR, VR, and multisensory activations.

  • 2021-2023

    CCX Innovation Director

    SmartXP, Houston, TX

    • Led rebranding projects using data to optimize customer journeys (B2B/B2C).
    • Spearheaded interactive DOOH campaigns linked to social media, increasing engagement by 32%.

  • 2020-2021

    Marketing Operations Director

    BlueLeaf Media, Mexico City

    • Built centralized content hubs for digital signage networks, cutting costs by 40%. • Automated location-based digital campaigns using demographic and behavioral data.

  • 2019-2020

    Emerging Experiences & Digital Signage Director

    Cheil/Samsung, Mexico City

    • Managed Mexico’s largest retail media network (500+ screens) for Samsung Mexico.
    • Designed and implemented B2B commercial strategy for Samsung’s new LATAM product line.

  • 2016-2019

    Experiential Marketing Director

    Kolo DS, Mexico City

    • Transformed Adidas LATAM’s in-store experience, increasing sales by 20% via digital displays.
    • Directed award-winning integrated campaigns (BBVA, Fibra UNO) blending digital/physical touchpoints.)

  • 2012-2016

    UX Associate Director

    Cheil/Samsung, Mexico City

    - Head of innovation & technology.
    - Delivered more than 50 UX/RX and digital projects for web and digital retail projects for Samsung Mexico.
    - Designed and produced digital RX (Retail Experience) projects and new technologies like VR, AR, Domotics, Retail Intelligence among others.
    • Led Samsung México’s digital signage & social media, ranking top 5 globally in engagement.
    - Supervised all the UX digital projects for web, mobile apps, digital retail, video content, interactive video walls among others.

  • 2008-2011

    Executive Production Director

    Lomas Post, Mexico City

    - Designed and implemented the production and postproduction pipelines.
    - Head of innovation & technology.
    - Developed Marketing & communication programs, social media and promotions design, production, implementation and supervision.
    - Close interaction with the clients, creative and production teams during the production process for their internal or external communications programs.
    - VFX, postproduction and supervision for feature films and advertising.
    - Ensure the accomplishment of goals for budget and delivery dates.
    - Developed long term business relationships with major brands like P&G, HBO, McCann Erickson, Publicis Group for local market and LATAM (20% sales grow per year since 1st year).

  • 2006-2008

    Executive Production Director

    Ollin Studio, Mexico City

    - Designed, implemented and supervised Marketing & communication programs, social media and promotions.
    - Supervised and provided solutions for postproduction, VFX and multimedia production across the facility as part of the innovation and technology team.
    - Produced and managed feature films and advertising projects.
    - Managed relationship with local and international clients, feature films, Ad or PR agencies during the production process.
    - Supervised sales administration and budget control for all the clients, local and international (delivered positive numbers since 1st year after years of substantial losses).
    - Designed cost effective production packages for the clients (film out packages, events, postproduction projects).
    - Developed corporate negotiations for long term contracts with the most important players on the media.
    - Produced on set VFX supervision for commercials and feature films.

  • 2005-2006

    VFX Producer

    Ollin Studio, Mexico City

    - Delivered successfully more than 150 VFX breakdowns, bidding, supervision and production for feature films and advertising local and international projects.
    - Managed all the postproduction process for digital and film projects.
    - Close interaction with the most influent production companies.

  • 2002-2005

    Digital Marketing Director

    Kuki Media, Mexico City

    - Designed and produced digital campaigns for 5 beverages products.
    - Redesigned product image and developed ATL and Digital campaigns.
    - Produced web sites, interactive presentations and digital activations.

  • 2000-2002

    Multimedia Producer

    Oveja Negra Lowe, Mexico City

    - Designed and developed digital marketing campaigns and promotions for: PepsiCo, Sabritas, Cheetos, Ruffles, Doritos, Sonric´s.

  • 1998-2000

    Digital Manager

    Ollin Studio, Mexico City

    - Designed, created and directed the digital area with a 10 people team.
    - Awarded 2 years in a row for innovation and multimedia design.

Skills

CX Design

95%

Marketing Intelligence

90%

Data Analytics

85%

Digital Marketing

95%

Creative Technology

80%

Content Porduction

95%

More skills

leadership
Creativity
Management
Branding
VR Production
Interactive Design

Works

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Samsung Mexico Showroom

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Bestbuy polanco

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Nestlé convention

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Samsung Gear S2

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Samsung CSC

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Infocomm Mexico

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Samsung Centerstage

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Huawei Experience Store

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Forum Cuernavaca

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Samsung TV's Takeover

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Greymoon Sanitary

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Adidas Mexico B2B

16

+ Years of Experience

1000

+ Projects Done

250

+ Happy Clients

5

Awards Won

Get in touch

Send me a message
Phone Number +52 (56) 2094 9171